Tuesday 3 January 2012

Music Videos

Like many other artists Ed Sheeran has just released music videos for his songs that have hit the big time. The A Team (Sheeran's first commercially recognised song) was played by Ed on "Later...with Jools Holland" and was then released as a digital download in the UK. The A Team entered the UK chart at number 3 and shortly after this video was made:




The A Team artwork by Phillip Butah
The video cost under £20 to make and was shot by photographer Ruskin Kyle totally in black and white. The song was based on a true story that Ed learnt from a girl called Angel when volunteering at Crisis homeless shelter. When Q magazine interviewed Ed he said: ""I played at a Christmas gig for the homeless charity Crisis. I met this homeless girl there and her story inspired me to write a song. I wrote a tune about a similar situation, not entirely based on her, because I didn't want to pinch someone else's story." The video obviously reflects the sad situation that Ed saw when talking and learning about this girl and after the song got released and got into the top of the charts so quickly, Q magazine interviewed Ed and he said: "I got lots of messages from parents saying that something similar had happened to their daughters. When I wrote it I never thought that it would connect with so many people, but it's great it has."


The artwork for the  album cover (containing acoustic and extended versions) was again designed by loyal friend and artist to Ed Sheeran Phillip Butah.


Digital Spy's Robert Copsey wrote a review about the song and said:
"The true story of a homeless drug addict who will 'go mad for a couple grams' and whose face is 'crumbling like pastries', Sheeran's frank honesty and lump-in-the-throat-like emotion are weighted by a folky melody and off-kilter acoustics. It might have taken him a while to get here, but as the saying goes, slow and steady..."
Matthew Morgan
Shortly after "+" was released, the song "You Need Me I Don't Need You" became popular with Ed Sheerans recent fans. The song is about Ed Sheerans slow rise to fame and highlights the fact that he has done it all by himself - sometimes a bit too much, people seem to generally think. Ed Sheeran made this video, which is mainly focused on a man called Matthew Morgan who is doing the sign language for "You Need Me I Don't Need You." It is again filmed only in black and white and Ed Sheeran only comes into the video right at the end where he sings the last few words of the song.





You Need Me I Don't Need You by Phillip Butah

Everyone seemed surprised by Ed Sheeran's idea to appeal to all the deaf fans out there as well including The Mirror who said:
"Rising star Ed Sheeran has surprised his critics and fans by simply using sign language in the music video for his new single. The stroke of artistic genius has pleased Sheeran's devoted fan base as the song 'You Need Me, I Don't Need You' was pinpointed as a reason behind his success after originally filming the song on SB:TV."
The originally filmed SBTV version is below:




People were perhaps most surprised though by Ed Sheeran's video of "Lego House." The music video is about a crazed, obsessed fan who is stalking Ed and quite obviously, in the video, wants to be him. The things that most surprised everyone though was that Rupert Grint was starring in it! Metro Web Reporter tells us that Ed had previously told The Sun: "When I was coming up with ideas for the Lego House video, I knew that I wanted Rupert to be in it. I've grown up with the Potter films and have massive respect for him as an actor. This video is going to be brilliant."





"Lego House" is filmed in colour unlike every other video (perhaps to show the colour of both Ed and Rupert's hair) and is quite strange and funny with this very famous actor aspiring to be like this newly found singer. Below is the behind the scenes video...




Will Ed Sheeran be able to keep up such a good stream of music videos?

3 comments:

  1. This comment has been removed by the author.

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  2. A detailed post Jess. However you haven't stated why is is important for an artist to create videos for their music. Obviously it, along with the music is an artistic endeavour, but what else does the creation and publication of a video achieve?

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  3. I think that a video created for a song that an artist has performed/recorded gives the audience a visual idea of what the song is trying to communicate to the artists fans. A video also publicises the album/song and makes the song/album more noticable by promoting it through music channels on TV and websites like YouTube.

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