Marketing and Promotional Stunts

From 2005 - 2011 Ed Sheeran marketed himself by doing an extreme amount of gigs and getting interviews and opportunities to play his songs acoustically with small radio shows or youtube shows on the internet and Ed Sheeran actually made his breakthrough through SBTV by uploading a video there. In 2009 Ed Sheeran played 312 gigs. He said that he had seen in an interview that James Morrison had done 200 gigs in a year and he said that he wanted to beat that number... so he did. He tells Something for the Weekend about this and plays "Lego House" before it becomes famous.

Ed Sheeran also went on VirginRedRoom in 2009 before he was famous playing "Homeless" from his EP "Loose Change."

Another way Ed has promoted himself is through his own website which is http://edsheeran.com where he has all his latest news, the dates for his live shows, pictures, videos, lyrics and his online shop (you can buy albums and merchandise).

Ed Sheeran is also on twitter, facebook and myspace.

http://twitter.com/edsheeran
http://www.facebook.com/EdSheeranMusic
http://www.myspace.com/edsheeran

Ed Sheeran's support act in Example's tour obviously was also a great source of marketing for him and pushed him towards becoming famous.

Others around the country have been doing thousands of covers of Ed Sheeran's songs including celebrities like Rizzle Kicks.

During 2011, in order to increase fans, opportunities and popularity amongst the UK, Ed has been showing up on TV shows such as "This Morning" and "Something for The Weekend" and doing a countless number of interviews and live performances. He also appeared in Glastonbury Festival in June 2011.

Ed Sheeran singing You Need Me I Don't Need You

In late 2011 Ed Sheeran also went back to Crisis. The homeless shelter he visited and volunteered at some time ago where he got the inspiration for The A Team. He played to them and this was recognised by a lot of people increasing Ed's popularity.